Blessed with a cool climate, rich forest ecosystem, and unique cultural values of ethnic minorities, Trà Leng is gradually leveraging its local advantages to develop community-based tourism associated with a green economy, aiming for sustainable development in the future.
Pristine Nature Creates an Advantage for Experiential Tourism
Located at an average altitude of about 1,500m above sea level, Trà Leng is endowed by nature with a cool climate all year round, vast primary forests, and majestic mountainous landscapes. These are favorable conditions for the locality to develop various types of experiential tourism, ecotourism, and nature exploration.
Cinnamon forests stretching across mountain slopes, medicinal plant growing areas under the forest canopy, and trails through the vast wilderness are becoming valuable resources for green tourism development. These activities not only offer a close-to-nature experience but also contribute to raising awareness about environmental protection and sustainable use of forest resources.
Indigenous Culture Becomes an Asset for Community-Based Tourism
In addition to its natural landscape, Trà Leng is home to the Ca Dong, Xơ Đăng, and Mơ Nông ethnic groups, who make up about 98% of the local population. Through many generations, the community here has preserved unique cultural values such as gong art, brocade weaving, traditional festivals, and indigenous culinary culture.
These cultural values are not only a source of pride for the people but also an important foundation for developing community-based tourism. Visitors to Trà Leng have the opportunity to learn about the lives of the ethnic people, experience traditional cultural activities, and feel the peaceful rhythm of life amidst the mountains and forests.
Turning indigenous culture into a tourism product not only creates additional livelihoods for the people but also contributes to preserving the traditional values maintained in the locality.
Endemic Agricultural Products Open Opportunities for Green Economic Development
In its orientation towards sustainable economic development, Trà Leng is focusing on exploiting the value of endemic agricultural products. Notably, Quế Trà Leng – a product that has been protected with geographical indication since 2011, along with Sâm Ngọc Linh and many other valuable medicinal plants under the forest canopy.
Instead of merely exploiting raw materials, the locality is aiming to develop product value chains through deep processing, brand building, and expanding consumption markets. This is considered an appropriate direction to improve people's incomes, while protecting forest resources and the natural ecosystem.
Towards a Model of Harmonious Development Between Economy and Environment
In recent years, Trà Leng has gradually affirmed its position as a region rich in potential for ecotourism, community-based tourism, and green economy. The story of the revival of Bằng La residential area after the natural disaster also demonstrates the resilience and aspiration of the local people to build a stable life.
With its advantages in nature, culture, and endemic agricultural products, along with a sustainable development orientation, Trà Leng is opening up many new opportunities for the local community. This is not only a destination for nature and indigenous culture lovers but also a model of harmonious combination of economic development, environmental protection, and preservation of traditional identity.
