Nestled amidst the high mountains of western Quảng Nam, Trà Leng is known not only for its majestic nature but also as a convergence point for many precious products of Central Vietnam. Among them, Quế Trà Leng and Sâm Ngọc Linh are gradually asserting their position in the market thanks to their distinctive quality and cultural value intertwined with the lives of the highland people.
Specialties bearing the imprint of Tra Leng mountain region
For many years, Quế Trà Leng has been considered one of the typical products of the Quảng Nam mountain region. With its characteristic climate and soil conditions, the cinnamon here possesses a unique aroma, high essential oil content, and has been granted a geographical indication since 2011.
Besides, Sâm Ngọc Linh – a precious medicinal herb likened to Vietnam's “national treasure” – also contributes to creating a unique identity for the Trà Leng land. Not only do they bring economic value, but these two products are also closely linked to the lives, livelihoods, and culture of the Ca Dong, Xơ Đăng, and Mơ Nông ethnic groups through many generations. For local people, cinnamon and ginseng plants are not merely agricultural products but also symbols of their attachment to the mountains and forests and the journey of overcoming difficulties for the highland community.
Promoting trade connections and OCOP development
In order to enhance the value of local products, many trade connection activities between suppliers, businesses, and trade promotion organizations have been implemented recently. Through promotional programs, fairs, and trade promotion activities, Quế Trà Leng and Sâm Ngọc Linh are gaining wider access to domestic and international markets. This is considered an important direction to expand the market for local OCOP products.
In addition to market development, the locality also focuses on brand building, improving product quality, and gradually perfecting the production process towards sustainability. Many processed products from cinnamon such as essential oils, scented candles, cinnamon soap, and health care product lines are being invested in to meet the needs of the modern market.
Towards sustainable development for the highlands
Bringing Trà Leng's OCOP products further not only has economic significance but also contributes to preserving the traditional cultural values of the mountain people. Through the development of distinctive products, local people have more opportunities to create stable livelihoods and improve their lives.
According to the local orientation, in the coming time, Trà Leng will continue to strengthen links with businesses, trade promotion organizations, and tourism units to promote the image of the land, people, and distinctive products of the locality.
