On the evening of July 4, 2026, at Bằng La residential area, Trà Leng commune, the 1st Trà Leng Cinnamon Festival 2026 officially opened in a vibrant, warm, and proud atmosphere. This is a particularly significant event for the Party Committee, authorities, and people of Trà Leng commune, marking the first time the locality has organized a large-scale festival to honor the cinnamon tree – a product deeply intertwined with the life, culture, and development aspirations of this vast forest region.
With the theme “Trà Leng Cinnamon Scent – Faith and Aspiration to Reach Further”, the festival carries a message of preserving precious traditional values, while also opening new directions in promoting the local image, developing the potential of forest economy, building sustainable livelihoods, and spreading the unique cultural identity of the mountainous ethnic minorities.
Opening ceremony of the festival. Source: CADN Online.
The opening ceremony was attended by numerous city leaders, representatives of departments, agencies, businesses, as well as local people and tourists from near and far. The presence of delegates and residents created a solemn yet intimate, lively yet culturally rich atmosphere, contributing to a beautiful impression for the first night of the Trà Leng cinnamon festival.
Cinnamon Scent – A Symbol of Faith and Aspiration for Development
Speaking at the opening ceremony, Chairman of Trà Leng Commune People's Committee Châu Minh Nghĩa emphasized that the cinnamon tree has long been an inseparable part of the local people's lives. In a land still facing many difficulties but rich in labor traditions, the cinnamon tree has accompanied generations, being cared for, preserved, and cultivated as a precious asset of each family and village.
Chairman of Trà Leng Commune People's Committee Châu Minh Nghĩa speaking at the opening ceremony. Source: CADN Online.
For the people of Trà Leng, cinnamon is not just a crop that brings economic value. It is also a symbol of resilience, of the spirit of overcoming difficulties, and of faith in the future. From the lush cinnamon gardens on the mountainsides, countless stories about life, about love for the homeland, about the attachment to the mountains and forests have been nurtured over the years. These values create the unique cultural depth of Trà Leng, where people live in harmony with nature and preserve what their ancestors left behind.
In the current context, the cinnamon tree is being oriented towards green, sustainable development and linked to various aspects of socio-economic life. From a familiar product, cinnamon is gradually becoming the foundation for the locality to build stable livelihoods, develop community tourism, introduce indigenous culture, and enhance the value of the raw material area. Each cinnamon forest thus carries not only the fragrance of the mountains and forests, but also the hope for a brighter future for Trà Leng.
Opening New Hopes for the Land of Cinnamon Scent
The 1st Trà Leng Cinnamon Festival takes place at a time when Da Nang city is expanding its development space to the southwestern mountainous region. This provides favorable conditions for Trà Leng to promote its existing potential in forest resources, biodiversity, and the traditional cultural values of the ethnic minorities in the area.
In the development orientation for the coming time, the cinnamon tree is identified as one of the important advantages to form a value chain associated with raw materials, processing, handicraft products, and ecotourism. From these advantages, Trà Leng has the opportunity to gradually build its own brand, create unique products bearing local imprints, and expand the connection space between agriculture, culture, and tourism.
Ca Dong, Mơ Nông, Xơ Đăng artisans performing the cinnamon god procession ritual. Source: Báo Đà Nẵng Online.
Developing cinnamon in a sustainable direction is also an important foundation for the locality to continue preserving precious genetic resources, maintaining forest areas, improving economic efficiency, and enhancing the lives of the people. When the value of the cinnamon tree is exploited correctly, people will have more stable livelihoods, communities will have more motivation to attach themselves to the forest, and Trà Leng will have more opportunities to affirm its position on the map of culturally rich lands of Da Nang city.
This festival, therefore, carries significance beyond the scope of a normal cultural activity. This is an opportunity for the locality to introduce its potential, ignite pride, and create connections between the government, businesses, and people in the common journey of building an increasingly developed homeland.
Opening Night Spreading the Cultural Identity of Trà Leng
Immediately after the opening ceremony, the welcoming art program brought deep and proud emotions to the audience. The elaborately staged performances, rich in the cultural identity of the Ca Dong and Mơ Nông people, vividly recreated the beauty of mountainous life, love for the homeland, attachment to the mountains and forests, and the diligent working spirit of the people of Trà Leng.
In the festival space, traditional cultural sounds blended with the joy of the festival created an emotional opening night. Each performance, each melody, each cultural color contributed to telling the story of a simple yet profound, rustic yet vibrant Trà Leng. It is a story of a land that is preserving precious traditional values, while gradually asserting new vitality with a spirit of solidarity and aspiration to rise.
Within the framework of the program, many agencies, units, and businesses awarded scholarships to students and meaningful gifts to disadvantaged households in the area. These practical gestures made the opening night even warmer, demonstrating the spirit of sharing, community responsibility, and concern for the younger generation as well as families still facing many difficulties in the highlands.
Awarding scholarships to disadvantaged students. Source: Báo Đại Đoàn Kết.
Beginning the Journey to Bring Cinnamon Scent Further
The 1st Trà Leng Cinnamon Festival is an important milestone in the journey of building and promoting the Trà Leng cinnamon brand. From a festival organized for the first time, the locality has sent a strong message about its determination to preserve traditional products, promote indigenous cultural values, and expand development opportunities for the people.
The festival is also an opportunity for Trà Leng to introduce the image of a land rich in potential, where nature, people, and culture together create a unique identity. From the cinnamon scent of the mountains and forests, from the persistent efforts of the people, from the companionship of all levels, sectors, and the business community, Trà Leng is gradually building a foundation for a sustainable development direction, harmonizing economy, culture, and environment.
With this significance, the festival does not stop at the joy of a single night, but also opens new faith, new motivation, and new aspirations for the homeland of Trà Leng. Every activity within the framework of the festival contributes to illuminating the story of a land that is preserving the heritage of its ancestors, while boldly stepping into the future with internal strength, solidarity, and an unceasing spirit of striving.
