From July 2026, Trà Leng commune will officially participate in the Ngoc Linh Ginseng and Medicinal Herbs Market, held monthly at Sơn Trà Night Market, An Hải ward, Da Nang city. This is a significant milestone in the journey to bring local specialty products closer to consumers, while expanding opportunities to promote the image of a land rich in cultural identity and medicinal herb resources in the western mountainous region of Da Nang city.
Bringing the Value of Trà Leng Cinnamon Closer to the Community
For many years, Trà Leng Cinnamon has become one of the typical products associated with the lives of the local people. Each cinnamon tree nurtured in the vast forest carries a story of human connection with the mountains and forests, of cultivation experiences passed down from generation to generation, and of the aspiration for sustainable economic development from indigenous resources.
Participating in the Ngoc Linh Ginseng and Medicinal Herbs Market gives Trà Leng Cinnamon more opportunities to introduce itself to a large number of locals and tourists inside and outside the city. This is also an occasion for local products to gain more market access, gradually affirming the quality and value of the Trà Leng cinnamon raw material region.
A Space to Showcase the Identity of the Vast Forest Land
Trà Leng commune's booth was built with the desire to recreate the unique characteristics of the land where the cinnamon tree has become a cultural symbol and livelihood for the people. In addition to products processed from cinnamon, the exhibition space also contributes to introducing cultural values associated with the lives of the ethnic minorities, creating a vivid picture of Trà Leng today.
Through the arrangement and product presentation, visitors have the opportunity to learn more about the journey of creating products bearing the imprint of the mountains and forests, from the raw material area to the processing and development into products serving daily life. Each product introduced reflects the local efforts in preserving traditional crafts, enhancing the value of indigenous resources, and aiming for sustainable development.
Expanding Opportunities for Promotion and Development of Local Products
The presence at the Ngoc Linh Ginseng and Medicinal Herbs Market marks another step forward in connecting Trà Leng with the city's trade promotion activities. This provides favorable conditions for the locality to strengthen the promotion of the Trà Leng Cinnamon brand, expand its network with businesses, distribution units, and partners interested in medicinal herb products.
In the future development orientation, Trà Leng commune will continue to promote its advantages in cinnamon, medicinal herbs, and characteristic products, gradually building the image of a land associated with cultural values, natural resources, and a green economy. Each participation in promotional activities is also an opportunity for Trà Leng to introduce to the community the values being preserved, nurtured, and developed on this culturally rich mountainous land.
