From July 24 to 26, 2026, the People's Committee of Trà Leng commune will participate in exhibiting and introducing signature cinnamon products and OCOP products at the Vietnam Coffee Challenge 2026 event held at APEC Park, Da Nang city.
Participating in a large-scale event about coffee and agricultural products is an opportunity for Trà Leng to introduce products bearing the distinct mark of the western mountainous region of Da Nang city, while also promoting the local image to a large number of people, tourists, and participating units and businesses.
Introducing products bearing the Trà Leng imprint
At the exhibition space, Trà Leng commune brings many products processed from cinnamon along with typical local OCOP products. Each product reflects values associated with the raw material area, natural conditions, and the labor process of the mountain people.
Through product introduction activities, visitors have the opportunity to learn more about Quế Trà Leng as well as the development orientations for local products towards improving quality and value.
The presence of the Trà Leng booth at Vietnam Coffee Challenge 2026 contributes to bringing local signature products closer to consumers, expanding opportunities for connection with businesses, partners, and markets.
Connecting local products with the community
Vietnam Coffee Challenge 2026 gathers many production units, businesses, brands, and agricultural product enthusiasts nationwide. This is a favorable environment for localities to showcase their strengths, exchange experiences, and promote their regional image.
For Trà Leng, participating in the event is not only about introducing products but also creating conditions to connect with consumers and partners interested in products originating from the mountainous region, associated with indigenous resources and a sustainable development story.
Through exchange activities, exhibitions, and product introductions, the image of Trà Leng land, along with its unique cultural, ecological, and agricultural values, continues to be spread to many visitors.
Gradually affirming the Quế Trà Leng brand
In recent years, Trà Leng has been promoting many trade promotion activities and product advertising through fairs, festivals, and specialized events. Participating in Vietnam Coffee Challenge 2026 is one of the activities that continues the orientation of bringing local signature products closer to the market.
Each appearance at trade promotion events is another opportunity for Quế Trà Leng and OCOP products to become more widely known, contributing to gradually building a regional cinnamon brand associated with the quality, identity, and value of the Trà Leng mountains. This is also an important foundation for the locality to continue expanding its market, enhancing product value, and promoting economic development from the inherent advantages of the land.
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