In response to the 2026 Da Nang International Ngoc Linh Ginseng and Medicinal Herbs Festival, on August 1st and 2nd, 2026, the Trà Leng Commune People's Committee participated in a series of activities to promote and introduce the locality's signature products. This was an opportunity to introduce the image of Trà Leng and its highland-inspired products to a wide range of residents, tourists, and participating organizations and businesses.
Through exhibition and networking activities, Trà Leng continues to affirm its advantages in indigenous resources, contributing to expanding connection opportunities, promoting the brand, and increasing the value of local signature products.
Promoting Quế Trà Leng at two exhibition spaces of the festival
Within the framework of the festival, Trà Leng commune organized the introduction of cinnamon products at two locations. The first exhibition point was located at APEC Park in the center of Da Nang city, within the festival space organized by the Da Nang City People's Committee. The second point was located in Tak Pỏ village, Nam Trà My commune, as part of a program organized by the Nam Trà My Commune People's Committee.
Trà Leng's booths showcased various signature products processed from cinnamon, helping to bring the flavors and imagery of the great highlands closer to the public. Throughout the festival, the booths welcomed many residents and tourists who came to visit and learn about the raw material areas, production processes, and the value of Quế Trà Leng products.
The exhibition activities created favorable conditions to promote the Quế Trà Leng brand, while contributing to expanding connection opportunities with partners, distributors, and organizations interested in local agricultural and medicinal products.
Attending the culturally rich Ginseng God offering ceremony
Alongside product promotion activities, the Trà Leng commune delegation attended the Ginseng God offering ceremony in Trà Linh commune, organized by the Trà Linh Commune People's Committee. This is a traditional ritual closely linked to the cultural life of the community in the Sâm Ngọc Linh growing region. The ceremony expresses gratitude to the deities and conveys wishes for favorable harvests, the healthy growth of ginseng plants, and an increasingly stable and prosperous life for the people.
Attending the ceremony also contributed to strengthening the bond between localities in the region, while honoring the traditional cultural values that have been preserved through many generations on the Ngọc Linh land.
Expanding product promotion opportunities and enhancing local value
Participating in the 2026 Da Nang International Ngoc Linh Ginseng and Medicinal Herbs Festival is a meaningful activity for Trà Leng commune in the process of promoting its image and developing signature products. Through the event, the locality had more opportunities to introduce the potential of cinnamon, OCOP products, and advantages associated with indigenous resources to a wide public.
Actively participating in large-scale events continues to contribute to enhancing the brand value of Quế Trà Leng and expanding connections with partners in the fields of trade, tourism, and medicinal herbs. This is also one of the directions aimed at effectively promoting local signature products, gradually creating momentum for economic development, increasing the value of OCOP products, and promoting the image of Trà Leng to domestic and international friends.
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