On the morning of May 15, 2026, at Furama Resort Da Nang, the workshop "The Journey of Trà My Cinnamon - From Historical Value to Sustainable Development" took place with the participation of many experts, businesses, and management agencies, opening up a direction for linkage to enhance the value of Trà My Cinnamon associated with sustainable development and the livelihoods of highland communities.
The workshop was organized by the People's Committee of Trà Leng commune in collaboration with the University of Education - University of Da Nang, with the companionship of Furama Resort Da Nang and the Da Nang Hotel Association. The workshop was held to honor the historical, cultural, and ecological value of Trà My Cinnamon - a specialty once likened to the "High Mountain Jade Cinnamon" of the western mountainous region of Quảng Nam.
Mr. Châu Minh Nghĩa - Chairman of the People's Committee of Trà Leng commune, emotionally shared: "We are deeply moved by the practical actions from the accompanying units for the people of Trà Leng. This is not only support for product promotion but also an opportunity to create sustainable livelihoods, improve the lives of local people, and gradually bring their products to domestic and international markets."
Workshop space. (Photo: Archival material)
The presentations at the workshop focused on clarifying the historical, cultural, and economic potential of Trà My Cinnamon. Many experts noted that cinnamon trees are closely associated with the lives, beliefs, and livelihoods of the Ca Dong and Mơ Nông people for generations, and also have great potential in the fields of medicinal herbs and natural cosmetics due to their high essential oil content.
A highlight of the program was the signing ceremony of cooperation between Furama Resort Da Nang, the People's Committee of Trà Leng commune, and the University of Education - University of Da Nang. The cooperation focuses on building raw material areas, providing technical support for cultivation and processing, training local human resources, and promoting Trà My Cinnamon products through tourism and experiential activities.
Signing ceremony between Trà Leng Commune People's Committee - University of Education, University of Da Nang - Da Nang Hotel Association. (Photo: Archival material)
Signing ceremony between Trà Leng Commune People's Committee - University of Education, University of Da Nang - Bac My An Tourist Company. (Photo: Archival material)
According to representatives of Furama Resort Da Nang, in the coming time, many cinnamon products such as essential oils, scented candles, cinnamon soap, and handicrafts will be introduced at the resort to bring highland specialties closer to domestic and international tourists.
The Da Nang Hotel Association announced the website and brand identity kit for Trà My Cinnamon to support communication activities, trade promotion, and local product promotion.
Through the workshop, the units hope that the "three-house" linkage model will create a foundation for Trà My Cinnamon to gradually affirm its brand, expand its market, and develop sustainably in the future.
TUONG VI
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