On the morning of May 15, 2026, Furama Resort Da Nang, together with the Da Nang Hotel Association, is taking steps to bring Quế Trà My to a wider market through digital platforms and the tourism-hotel ecosystem. The announcement of the Trà Leng website and the Quế Trà My brand identity kit is considered an important step in building a sustainable brand for this local specialty.
In a context where many local products still face difficulties in brand building and market expansion, the application of digital platforms is considered a necessary solution to enhance consumer access. For Quế Trà My, besides its cultural value and economic potential, the challenge is not only production but also how to make the product widely recognized and establish a foothold in the modern tourism and commercial market.
Stemming from this orientation, Furama Resort Da Nang and the Da Nang Hotel Association collaborated to launch the information portal www.traleng.com and the brand identity kit within the framework of the seminar “The Journey of Quế Trà My - From Historical Value to Sustainable Development”.
Trà Leng website portal. (Photo: Trà Leng Editorial Board)
According to a representative of the Da Nang Hotel Association, the website was built as an information channel to promote the image of the Trà Leng region, introduce Quế Trà My products, and spread the cultural values associated with the Ca Dong and M'nông people. This is considered a new approach to increase recognition and connect local products with the tourism market and consumers.
Quế Trà Leng brand identity logo. (Photo: Organizer provided)
Meanwhile, Furama Resort Da Nang acts as a bridge to bring Quế Trà My directly to international tourists through its resort service system. Many cinnamon products such as essential oils, scented candles, cinnamon soap, and handmade gifts will be integrated into the guest experience space at the resort.
The collaboration between the tourism enterprise and the Da Nang Hotel Association shows a new trend in promoting local agricultural products, where products not only appear in the commercial market but are also positioned as part of the tourism and cultural experience.
Representative of Furama Resort Da Nang introduces the Trà Leng website. (Photo: Trà Leng Editorial Board)
The announcement of the Trà Leng website and the brand identity kit this time is expected to create a foundation for Quế Trà My to gradually build a professional image, expand its consumption market, and affirm the position of a distinctive Central Vietnamese specialty on its journey of sustainable development.
TUONG VI
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