On the morning of July 28, 2026, the Trà Leng Commune People's Committee attended the opening ceremony of the “Essence of Da Nang” product display at the International Passenger Terminal - Da Nang International Airport and Koi Resort & Residence Da Nang. The event is one of the city's trade promotion activities aimed at introducing OCOP products, specialty products, and typical rural industrial products to domestic and international residents and tourists.
The presence of Trà Leng at this exhibition space contributes to bringing the cultural values and indigenous resources of the highlands closer to the community, while expanding opportunities to introduce products with the local's unique identity.
Bringing products from the forests of Trà Leng to tourists
At the “Essence of Da Nang” display, Trà Leng commune introduces handicrafts crafted from cinnamon wood. This product line is deeply imbued with the identity of the mountainous land, created from local raw materials combined with the skill of artisans in every stage of production.
Among the product categories selected by the city for display, cinnamon handicrafts from the Trà Leng Cinnamon Ecological Agriculture Cooperative are among the typical products representing the Trà Leng highlands. Appearing at the display spaces in the International Passenger Terminal and Koi Resort & Residence Da Nang helps the products have more opportunities to reach a large number of domestic and foreign tourists, while contributing to promoting the Trà Leng cinnamon brand to more markets.
Through the displayed products, the image of the Trà Leng land and the cultural values associated with the cinnamon tree continue to spread, creating a stronger impression in the journey of building the local specialty product brand.
Each product carries a story of the cinnamon region
Handicrafts made from cinnamon wood are not merely souvenirs. Behind each product is a story about a long-standing cinnamon raw material area, about a craft associated with indigenous resources, and about the aspiration to increase the value of the Trà Leng cinnamon tree.
From a tree primarily harvested for its bark, the cinnamon tree is now being exploited more comprehensively. The wood is utilized to create handicrafts, contributing to extending the value chain of the cinnamon tree, reducing raw material waste, and opening more economic development opportunities for local people.
Bringing these products to the city's display space also demonstrates a development orientation toward increasing value rather than just consuming raw materials. This is a step consistent with the goal of building products with a unique identity, competitiveness, and the ability to meet the increasing demands of the market.
Contributing to the promotion of the Trà Leng brand
The “Essence of Da Nang” product display is expected to become an address for introducing the city's specialty products to domestic and foreign tourists. For Trà Leng, this is an opportunity to promote the image of the land, the people, and products associated with the cinnamon tree through a professional introduction space.
The presence of cinnamon handicrafts in the program shows that products bearing the mark of the Trà Leng forests are gradually appearing at the city's high-traffic destinations. This contributes to enhancing brand recognition, creating more market connection opportunities, and promoting the development of OCOP products and local specialty products in the coming time.
From cinnamon wood pieces crafted into exquisite handicrafts, Trà Leng is step by step telling the story of the land of cinnamon fragrance, the creativity of the people, and the journey of bringing indigenous values closer to friends and tourists from all over the world.
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